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EDR Marketing | Event Marketing Experiences
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Walmart is Leading the Experiential Marketing Way Back (to Connecting with their Customers)
Walmart is Leading the Experiential Marketing Way Back (to Connecting with their Customers)

Although there are new regulations to be mindful of in responsibly connecting with your audience, it doesn’t mean that all activities during a pandemic need to be put on pause. Check out how WalMart is pioneering the path for marketing amid social distanced strategies.

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Matt DunnOctober 29, 2020EDR Marketingwalmart, pandemic, covid-19, Event Marketing, experiential, football, tailgating
The Rise of eSports (and its Marketing Opportunity)
The Rise of eSports (and its Marketing Opportunity)

With traditional events on pause, the platform of eSports has greatly taken the audience eyes and marketing dollars of more traditional settings.

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Matt DunnSeptember 11, 2020EDR Marketing
Virtual Events:  A Different Means BUT the Same Goal for Face-to-Face Marketing
Virtual Events: A Different Means BUT the Same Goal for Face-to-Face Marketing

Though the means have changed, the end goal remains the same: enhance the customer experience.

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Matt DunnAugust 1, 2020EDR Marketingtechnology, virtual, covid-19, coronavirus, corporate, meetings, events, budget, account, executive, goal, marketing
Slowly Reopening:  Protocols for Amusement & Entertainment Venues
Slowly Reopening: Protocols for Amusement & Entertainment Venues

As most local entertainment options (e.g. Minor League Baseball) have cancelled all activities for the 2020 season due to the global pandemic, there are some signs of hope for those seeking alternative entertainment options outside of their house.

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Matt DunnJuly 6, 2020EDR Marketingevent, events, trade show, amusement park, disney, travel, covid-19, coronavirus, health, safety
Trade Show Plans to (hopefully) Re-Open
Trade Show Plans to (hopefully) Re-Open

For an event industry that was proverbially put on an indefinite pause, post pandemic planning is integral in ensuring success in the months and years ahead.

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Matt DunnMay 29, 2020
Quarantined:  Event Marketing Questions for a Post-Pandemic Society
Quarantined: Event Marketing Questions for a Post-Pandemic Society

A picture is said to be worth a thousand words…an unprecedented quantum shift…are a few of those words that accompany the COVID-19 pandemic.

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Matt DunnApril 17, 2020covid-19, coronavirus, pandemic, pivot, unprecented, sports, medical, shift, quarantine, layoff, quarantined, social distancing
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