Event Marketing: A Good Experience for ALL Generations
Millennials have recently surpassed previous generations as being the largest working AND living sector of the U.S. population. In turn, marketers are eagerly trying to grab a slice of their discretionary incomes.
More than any other generation, millennials are experience seekers that don't conform to traditional advertising methods. This preference has influenced the consumer bases of Baby Boomers and Gen Xs as well, ultimately craving first hand adventures and unforgettable experiences.
No longer viewed as a luxury add-on of the greater marketing mix allocation, experiential marketing is now viewed as a must-have in order to make a value-added impact and ensure healthy feedback and a return on investment (ROI).
Live event marketing and activations are a result of brands understanding the value of the experience. Not only is this technique cost efficient and effective, but more importantly, it has the ability to micro-segment a brand's core audience in such a way that real time feedback is available, is organic, and its message is leveraged exponentially.
Bottomline: it works.
In an increasingly digital world, with a decreasing human attention span, live activations are providing event attendees with an invaluable in-person connection(s) to help formulate their own opinions, try new products, integrate technology, and have fun with an immersive customer experience.