Experiential marketing has grown in popularity throughout the years. As the demand has increased, brands are tasked with standing out to make an impact on each consumer’s top of mind—and help consumers truly experience the brand firsthand.
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Branding is more than a logo or design, it applies to the creation of an event, the ambiance of a festival, the vibe of an experiential tour and the persona of the company.
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Event Marketing, though relatively “new” to the overall marketing mix, has been around—evolving the customer experience—for more than a century.
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Creative Brand Activations Make the Marketing Moment Unforgettable.
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