AT&T Hits Hole-in-One

The AT&T Pebble Beach Pro-Am is marketing gold.

A long stalwart tournament--boasting the hottest celebrities and pairing them with the world's best golfers--not only annually gives tournament proceeds to local charities, but it is strategically located on the picturesque Monterey peninsula. Add to it the exclusive villas and luxury hospitality offered in this serene setting and what you have is an exclusive event that provides an unparalled marketing mix for partners to have an experience of a life time!

Matt Dunn