SEMA Show: Show Time

As a perennial host, Las Vegas is no stranger to events, conventions or trade shows.

However, the SEMA (Speciality Equipment Market Association) Show seems to standout from the other mainstays. It is the premier automotive specialty products trade event in the world. Drawing the brightest industry professionals, newest trends, and hottest products in one place, it's the place to be for auto enthusiasts. Complete with seminars, product demonstrations, special events, and exclusive networking opportunities, SEMA draws the attention of national and international buyers--with over 70,000 annual attendees.

As a trade-only event, the show isn't open to the general public and it's that exclusivity that only fuels the desire for those that are left on the outside looking in. It's this exclusion, the celebrity appearances, and the Fear Of Missing Out (F.O.M.A.) that draws marketing dollars, sold-out booth spaces, and coveted engaging opportunities for brands.

Events like SEMA, transcend the car show feel and carry-over to developing a must-be at-who's-who experience. And it's those cultural-driven events that not only offer brand-added value, but interactive engagement with an increased ROI.

Matt Dunn