Super Brands (and Super Bowl)
Brands, for-profit and non-profit alike, mutually benefit from strategic alliances and partnerships.
Given the high-profile of the NFL's marquee event mixed with the character foundation of an organization like Athletes in Action, the Bart Starr Award (in honor of its namesake) serves as a perfect marriage.
Annually given to a NFL player who best exemplifies character and leadership in the home, on the field, and in the community, the award propels past good PR and leverages the platform of sports marketing for all involved.
Congratulations to this year's winner, New England Patriot's Matthew Slater
Marketing Lesson 101: Location, Location, Location.
Marketing Lesson 201: Choose your event partners wisely.