Super Bowl Ads Start Early
As Super Bowl LI is still a few weeks away, companies ponying up the $5MM price tag that Fox is asking for a 30-second TV spot are trying to leverage their limited window of opportunity and maximize their marketing dollar spend for this perennial televised event.
However, brands in recent years, like KIA, no longer wait for the big reveal. And for good reason! YouTube's serial binge-watching environment is marketing gold for both current and past commercials (and usually at a much friendlier price point).
As you gear up for the game, start your commercial binge watching, HERE